Voice Over defining the benefits of the UniCond Conductivity Sensor
Andy Taylor narrates the above Mettler Toledo industrial product video, which demonstrates the benefits of the UniCond Conductivity Sensor for manufacturers who depend on water purity.
Mettler Toledo offers precision instruments and services for many applications in research and development, quality control, production, logistics and retail to customers around the world.
The team at Mower produced the above video. Mower is one of America’s largest privately held full-service advertising and marketing agencies. Additionally, with nine offices in cities like New York, Boston and Atlanta – the Mower agency handles everything from strategic planning to video, social, digital marketing and fully integrated campaigns.
Wonderful! Spot on. Thanks a ton Andy.
Brian Ewanyk, Mower, Graphic Design
Video narration for industrial videos profiling a business’s image, innovation, brand and identity.
One popular category of narration in non-union voice over is Industrial Voice Over. Similar to Corporate Voice Over, these videos depict how a company, business or brand wants to be perceived by its potential clients, customers and consumers. Ultimately, the production defines the organization’s identity by expressing its core principles and corporate ideals.
What differentiates Industrial from Corporate Voice Over is the type of business. Essentially, industrial videos showcase businesses and brands involved in manufacturing, agriculture, warehousing, etc., while corporate videos typically profile white collar businesses. Industrial videos will often take viewers on a tour of the company’s facilities. Furthermore, these videos also include products and services that cater to industry.
Industrial videos are often seen on the front page of a company website or social media channel. Additionally, the videos commonly play as introductions during a business conference, familiarizing attendees with the business or brand. Moreover – trade shows, client meetings, and sales presentations are all occasions where Corporate Videos can be effective tools.
Industrial Voice Over: Don’t overshadow the message
This style of voice over varies from partner to partner. However, a majority of the reads require a confident voice of authority that can conversationally deliver a company’s intended message. Above all, it’s very important to ensure that the vocal performance doesn’t overshadow the video’s content. In other words, the read should simply accentuate the imagery, while clearly communicating the company’s identity.
Recognized for his ability to connect with a script’s copy and each individual video’s intent, Andy Taylor’s narration can help your next Industrial video stand-out. Whether for a business website, trade show, sales conference, or tour of the company’s facilities.
Here’s how a video producer recently responded to an Industrial video Andy narrated for German tools provider, Hilti:
Vielen Dank fürs schnelle Liefern! I’m such a fan of the service, really. The variety of endings was much appreciated, too – it allows me the freedom to perfectly adjust the tone of the all-important take-away message. As always, great work and world-class service. Thank you so much. BTW you keep me intrigued about how good your understanding of German is. Still wondering how you managed the English timing in the demo so close to the German original.
Tobias Wagner, Heligraphix and Proline Media
Industrial Voice Over: International Partners
Most global industries prefer to produce their Industrial videos in English. As a result, this regularly involves careful translation and script adjustments. The fact is, Andy has provided Industrial Voice Over for companies all over the world, including the United States, Germany, Turkey, Indonesia, Saudi Arabia and beyond.
Along with Industrial “imaging” videos, he is also repeatedly booked by these same partners to record voice over for industry safety training videos. As a result – by using Andy’s voice in both productions – these partners establish consistency in brand content. However, it’s more than Andy’s sound that maintains these long standing relationships. Furthermore, his work ethic, quick turn-around and commitment to customer service are characteristics that partners tend to appreciate most.
Again and again…Nice work. Great Job! Very responsive. So polite. Great quality of work. A pleasure to work with. Thanks Andy.
Göker Göktepe. Gece Vardiyasi Film Yapim for Abali Sunflower Oil
When working on an Industrial Video, first be sure the voice over fits the business or brand identity. Secondly, make sure you work with a reliable voice talent who understands your deadlines. And finally, find a talent who can repeatedly deliver a quality product as the corporate messaging expands and grows.
Reach out to Andy Taylor today.