Andy Taylor | Sport Production Narration
A voice artist based in Boston, Andy Taylor also narrates production for a vast array of content globally. From corporate and industrial videos, to short films and promotional projects for products and the service industry. Another aspect of this daily voice work is Sport Production, where Andy’s voice helps shape the stories of athletes and events – including Equestrian Voice Over. The video above, produced for the USHJA Horse and Rider Advocate Committee, takes horse enthusiasts through the basics of hoof care and maintenance.
Equestrian Voice Over | Andy Taylor
In 2016, Kathy Meyer invited Andy Taylor to narrate EQ Sports Net’s 30-second television commercial promoting the United States Hunter Jumper Association. Since then, Andy has voiced dozens of equestrian projects, including:
- Award Show tributes
- Training videos
- Television commercials
- Philanthropic and Fan-engagement content
- Promotional videos for Stud Farms
The sport of equestrian requires a tremendous amount of narration due to its complexity and scope. For example, from judging competition to rider technique, training videos like this one are essential for educating riders, judges and fans. Additionally, promotional and fan engagement content is necessary to grow the sport. Finally, Andy annually voices Award Ceremony video for special galas honoring riders, horses and their owners.
Firstly, the USHJA is the United States national equestrian organization for hunters and jumpers. USHJA is also the United States Equestrian Federation recognized FEI discipline affiliate for show jumping and the USEF recognized national affiliate for hunters.
A Professional Voice for all aspects of Sport Production
Sports entertainment relies heavily on voice over. Thus, the term sport production paints a very broad stroke.
Let’s start with the stadium experience. Every sporting venue typically hires an announcer to introduce athletes and inform fans in real time. For example, Andy Taylor is the Voice of the US Open and several other tennis and squash events in Doha, Qatar. As a live announcer, Andy uses his voice alone to introduce athletes and engage ticket holders on site. Because fans rarely see the announcer, this form of live VO is referred to as VOG (Voice of God).
Additionally, voice acting is used extensively in video production throughout the stadium. Video walls and professional media production are now cornerstones of fan engagement at sporting venues globally. Not only do these huge video screens capture the action on court and deliver sponsor messaging, they also keep fans entertained during television time-outs. From athlete tributes to event specific features and teases. Sport production narration is a significant tool to inform, educate and entertain ticket-holders.
Sport Production VO and Broadcasting
An additional and robust aspect of sport production VO work involves the networks who cover the events. Andy Taylor narrates sponsor bumpers and network imaging for the broadcast partners of events he hosts. For instance, his voice guides viewers through ABC’s telecast of Arthur Ashe Kids Day. He is also heard on ESPN’s sponsor bumpers for World Team Tennis. Plus, fans in the UK often hear his voice in the imaging for BBC Radio’s coverage of the US Open.