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Voice Over: “Let’s Get Active with PJ Masks” Campaign
Andy Taylor narrates World Taekwondo’s “Let’s Get Active with PJ Masks” campaign. In partnership with Hasbro, World Taekwondo designed the program to keep kids active and engaged, teaching them the techniques and values of the Olympic marital art.
Each episode features PJ Masks heroes Catboy, Gekko and Owlette alongside 12 of World Taekwondo’s top athletes. Additionally, creators have developed an interactive website where interested young “heroes” can further develop their own taekwondo superpowers.
Episode 9 above features Germany’s Tahir Gülec, who teaches his special technique — the crescent kick. The 2013 World Champion also defines his favorite taekwondo value, discipline. Let’s get active!
Collaborative Voice Over – Working together in real time
Some working relationships just click. Furthermore, thanks to advancements in technology and the increased reliability of collaborative platforms, highly detailed projects are far more efficient. For example, take voice artist Andy Taylor’s relationship with World Taekwondo’s talented content creator and EGS Director, Arthur Bouedo.
For starters, Andy is based in Boston while Arthur’s studio is in Paris. 20-years-ago, this distance created challenging work flows, making deadlines tough to meet. However today, when working in tandem on World Taekwondo’s extensive array of projects, the two communicate in real-time over a popular messaging app. Additionally, the voice over files are uploaded to the same app, allowing Arthur to download directly from the communication thread. As a result, despite the distance and difference in time-zones — direction, revisions and project completion come quickly. Tight deadlines and interrupted work flows are no longer issues.
[divider style=”solid” color=”#cccccc” opacity=”0.5″ placement=”equal”]You are on fire my man, I love it. Thank you for the great work as usual.
Arthur Bouedo. EGS France Director
Narration for Television/Web Programs, Promos and Sponsor Bumpers
Technology continues to disrupt and transform how viewers access shows, consequently the role of voice over in television continues to expand. Traditionally, nonfiction programming like documentaries featured a popular host who spoke directly to viewers in frame. While the host narrated most of the program, the viewer still had an established idea of who was speaking. Meanwhile, for decades fictional sitcoms featured the same set of actors portraying known characters in weekly, relatable stories.
That said, with the 1980’s rise of cable networks and the subsequent need to design shows more affordably, faceless voice over spiked. As a result, nonfiction programming like news specials and documentaries often featured a single narrator, never seen on camera. Additionally, fictional sitcoms like The Wonder Years (inspired by narration-heavy movies like A Christmas Story and Stand By Me) used voice over as the driving narrative, as well.
What started as a cost-saving measure (voice-only roles don’t pay the scale of on-camera work), became an effective asset. Many producers and directors quickly understood the value of presenting content without a host’s intervention. Put another way – instead of hiring a “star” to deliver the narrative, the narrative was the “star.” No distractions and no viewer pre-judgement based on the talent hired.
Television Program Voice Over by Andy Taylor
Andy Taylor provides voice over for national and local network shows like Arthur Ashe Kids Day on ABC and BU Terriers Unleashed on NESN in New England. Additionally, he is the network bumper voice for ESPN’s coverage of World Team Tennis.
When you require American voice over for your upcoming television pilot, get in touch with Andy Taylor. Request a demo for your program and see if Andy’s sound fits your vision for the overall production.
