Voice Over: Drops for DJ TJ at Patrizia’s of Florida
Andy Taylor provides imaging voice over for DJ TJ and Patrizia’s of Florida. These “identifiers” not only promote the DJ working the mix; they give the club, restaurant or bar a chance to promote its messaging, as well. For example, the second drop above features Patrizia’s Saturday night slogan: “Where customers become family.”
Can’t begin to thank you enough for the great work. Sounds perfect!
DJ TJ | Club DJ, Florida and New York
Branding and Imaging Announcer for Programming, Podcasts and More
A voice over artist based in Boston, Andy Taylor narrates video production for a vast array of content globally. From corporate and industrial videos, to short films and promotional projects for products and also the service industry.
Another aspect of this daily voice work is “Imaging,” where Andy’s voice helps shape the identity of a broadcast product, podcast or personality (like DJ’s).
One of the greatest examples of Imaging Voice Over is heard on CNN, the American cable news network. For the past three decades, when programming returns from a commercial break, viewers hear actor James Earl Jones say: “This is CNN.” Thanks to his deep baritone, the maestro’s commanding voice over sets the tone for the serious news that follows. As a result, CNN achieves it’s goal – shaping viewer perception that the network is a reliable and trusted source of information.
Put another way, imaging voice work plays to the human subconscious.
The reality is, anyone could utter the three words “This is CNN” and effectively guide the network back from commercial breaks. However, imagine if instead of James Earl Jones, CNN hired comedian Gilbert Gottfried for the announcement. Gilbert’s irreverent and nasal sound creates an entirely different image and identity for the network. One that doesn’t reflect assurance and trust.
Imaging Announcer Andy Taylor | Sound and delivery matching your brand identity
When hiring voice talent for imaging work, artists must be capable of delivering the attitude, style and delivery of a station, network or podcast’s format and content. Additionally, the voice should have a sound that reflects the character, mentality, values and mindset of the target audience. Furthermore, imaging voice over becomes a brand’s pulse. So, choose wisely.
As the long-time Voice of the US Open in New York, Andy has provided imaging for the BBC’s coverage of the tennis season’s final Grand Slam. Additionally, as a radio morning show host at KTTS, Andy regularly provided imaging for the station.