For the past several years, I’ve enjoyed a great relationship with Luke and Heather Davis of Davis Cellular. Through their entrepreneurial vision, work ethic and aggressive approach to marketing, Davis Cellular has become one of the most trusted wireless providers in the state of Missouri, with a focus on exemplary customer service.
When we were introduced, they were on the hunt for radio marketing that stood out; rather than the all-too-common, local broadcasting, quick-read and jingle doughnut. Honestly, Luke and Heather weren’t sure what they wanted, so they rolled the dice and trusted my initial vision – to avoid simply pitching product and service, and give each commercial family friendly, tongue-in-cheek personality; commercials to which the distracted listener could relate. While there is a message – a pitch – in each commercial, the spots are driven by the relationships of the participants, and how they interact. This approach makes the commercial more memorable, slicing through the bombardment of messages the listener endures each quarter hour.
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“Songpop” – :10 commercial promoting the new Davis Cellular Service and Repair Center in Springfield, MO
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“Disposal” – :10 commercial promoting the new Davis Cellular Service and Repair Center in Springfield, MO
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“Geese” – :10 commercial promoting the new Davis Cellular Service and Repair Center in Springfield, MO
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:30 Davis Cellular commercial, demonstrating the speed of 4G LTE from Verizon Wireless
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:30 Davis Cellular commercial with the entire Davis family…promoting back to school savings
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Nearly four years later, I’m proud of the approach we took – and honored to still enjoy Luke and Heather’s trust in writing, recording, voicing and producing Davis Cellular’s marketing. Our relationship works great with their hectic schedules, too. Thanks to the advancements in recording technology over the past decade, I’ve been able to travel TO THEM and record, voice and mix the spots on location; so not only can I include them in the finished product, but the commercials are ready to be delivered to radio at the end of our session.
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