Voice Over: Imaging for BBC Radio 5-Live at the US Open
That year, Andy also filmed several of his recording sessions for the network to use on its social media platforms. The first video below features a behind-the-scenes look at Andy’s recording session before the tournament began. The second video includes promo voice over for an episode of BBC 5 Live Sports Extra.
Branding and Imaging Announcer for Programming and Podcasts
A voice over artist based in Boston, Andy Taylor narrates video production for a vast array of content globally. From corporate and industrial videos, to short films and promotional projects for products and also the service industry.
Another aspect of this daily voice work is “Imaging,” where Andy’s voice helps shape the identity of a broadcast product or podcast.
One of the greatest examples of Imaging Voice Over is heard on CNN, the American cable news network. For the past three decades, when programming returns from a commercial break, viewers hear actor James Earl Jones say: “This is CNN.” Thanks to his deep baritone, the maestro’s commanding voice over sets the tone for the serious news that follows. As a result, CNN achieves it’s goal – shaping viewer perception that the network is a reliable and trusted source of information.
Put another way, imaging voice work plays to the human subconscious.
The reality is, anyone could utter the three words “This is CNN” and effectively guide the network back from commercial breaks. However, imagine if instead of James Earl Jones, CNN hired comedian Gilbert Gottfried for the announcement. Gilbert’s irreverent and nasal sound creates an entirely different image and identity for the network. One that doesn’t reflect assurance and trust.
Imaging Announcer Andy Taylor | Sound and delivery matching your brand identity
When hiring voice talent for imaging work, artists must be capable of delivering the attitude, style and delivery of a station, network or podcast’s format and content. Additionally, the voice should have a sound that reflects the character, mentality, values and mindset of the target audience. Furthermore, imaging voice over becomes a brand’s pulse. So, choose wisely.
As the long-time Voice of the US Open in New York, Andy has provided imaging for the BBC’s coverage of the tennis season’s final Grand Slam. Additionally, as a radio morning show host at KTTS, Andy regularly provided imaging for the station.