SAFETY VIDEO: Storage and Transportation of Lithium Ion Batteries
Actor and Voice Artist Andy Taylor light-heartedly plays the role of Xander in this safety video outlining the rules and regulations for storing and transporting lithium batteries. The film also promotes a specific storage case, perfectly optimized to safely store and transport damaged or defective batteries.
Watch for the wealth of knowledge. Stay for the axe-grinding guitar solo.
For years, Andy Taylor and Tobias Wagner of Proline MEDIA have collaborated on media projects for recognized German brands. Most of the time, Andy provides voice over from his studio in Boston, while Tobias handles all of the heavy lifting – from shooting and editing, to animating and producing the final product at his studio in Germany. When required for on-camera work, Andy spends a few days in Germany to film on set.
However with this project – due to travel restrictions during the COVID-19 pandemic – the two were forced to pivot. In just a few weeks, Tobias quickly trained Andy how to light, focus and film for green-screen productions. After several hours of shooting at his studio in Boston, Andy delivered the audio and video files via the Cloud – where Tobias downloaded, optimized, edited and produced the finished work.
They may be thousands of miles apart – but thanks to technology, their symbiotic workflow remains in tact.
Very impressive performance, you’re still the best there is!
Tobias Wagner – Owner | Proline MEDIA
Additional CLIENT projects from Proline MEDIA and Voice Over Andy Taylor
Video voice over for companies and manufacturers marketing innovative new products.
When introducing a new product, targeted marketing is essential. Today, there are millions of ways to “get the word out.” However, before spreading the news, companies and manufacturers need to design a clear message to entice potential consumers and create interest.
In order to achieve this end, the product’s introduction must answer several important questions:
WHAT is the product?
WHY do buyers need it? Furthermore, why should they want it?
HOW does it work? How does it improve the consumer’s life?
WHERE can customers learn more and also purchase the product?
Video is the most effective tool in answering those questions – by carefully crafting the product’s message through both imagery and concise narration. When potential buyers can see the product in action, they develop an immediate understanding of the product’s usefulness. Obviously, that understanding is much harder to achieve by simply posting images and text on a product website.
The Tip of the Spear: A Product Video
Once produced, weaponize the product video by sharing it across all potential marketing platforms like Facebook and Twitter. Additionally, feature it on the front page of the product website and share the video on all available social media channels. Also, if traditional marketing like radio and television is an option, produce a 30-second version of the video that answers the WHAT, WHY, HOW and WHERE.
Product Voice Over: Endless Styles of Reads
Product voice over varies from partner to partner. The style of read also changes based on where a particular video will air. Most importantly, brands and manufacturers need to ensure that the voice fits the image of the product and the demographic of the product’s target consumer – otherwise, the message will be lost on the viewer.
For example, if you’re marketing an innovative new skateboard, it’s best to use a younger sounding narrator who’s voice reflects those interested in buying the product. That same voice may not be the best option when producing a video for a retirement-planning Financial Services provider.
Depending on the script, different video producers have identified Andy Taylor’s voice as young-30’s to mid-50’s, with range and versatility. So, if you’re working on a video for a product that falls in that demographic, contact Andy for a Demo specific to your project.
What Andy Taylor’s Product Voice Over Partners are saying:
Andy is a very professional person, very fast and flexible. He is also highly recommended from our side.
Fabio Farah. Promenti Professional Minds Studio. Daikin Inverter Air Conditioner
Very professional in all areas. Great communication and responsiveness.
System Three. SA-2100 Sealant and Adhesive