Promotional Video Narration for SAP Customer Experience Webinar
Andy Taylor provides voice over for the video above promoting episode-4 of the SAP Customer Experience webinar Customer Confidential. Produced by webiKnow, the read’s direction was simple:
Andy – You are a big hit with this team! Would you be able to provide us with another ‘quick pace, 1940’s reporter style’ for this script?
These videos run on a registration page for webinars. There is solid data that tells us that having videos on the registration page increases the likelihood of somebody signing up for the event (once landing on the page) by 20%.
Mark Pacelli | VP Accounts, webiKnow
webiKnow is remarkable team of Boston-based marketing experts who transform mundane webinars into top-shelf virtual events. They understand the significance of promoting clients’ expertise through video and whitepapers – creating succinct, yet enticing content to drive targeted traffic to each brand’s offerings.
Additional Voice Over from Andy Taylor for webiKnow
Video Narration and Commercial Voice Over for promotional campaigns
Promotional video is one of the more popular voice over categories. These videos can be television commercials or online ads – though they are often both. They can also air on video billboards in Times Square, airports, stadiums, storefronts, street corners. Additionally, they are YouTube embeds emailed to your inbox or shared on social media, designed to call attention to events, causes, special offers or even ideas.
The goal behind every promotional campaign is simple: Motivate the viewer to act.
For example, with a concert spot, the purpose of the commercial is to make an artist’s fans aware of the concert date, and how to purchase tickets. To be effective however, the video has to create buzz and excitement, with polished production and narration. If done right, the video will not only motivate and inform an artists’s fan base, it will energize additional curiosity among others unfamiliar with the performer.
The same can also be said for videos advertising events, websites, special offers, or films promoting a brand’s charitable efforts. To achieve its purpose, the video must first pique the interest of its target viewer. With engaging content, the video will pull-in the viewer to receive the important take-away information.
Promotional Videos: Captivating Narration Required
Promotional voice over varies from project to project – but in the end, the read needs to grab the viewer’s attention. Above all, producers must ensure that the voice fits the image of the event and the demographic of the promo’s target audience.
For example, if you’re promoting a Car Show in Sacramento, it’s best to use a voice that matches the age profile of your show’s attendee. If the show features classics and rat-rods, hire voice talent with a more mature sound. However, if the event centers around Suzuki motorcycles and racing bikes, hire a younger-sounding talent who matches the crotch-rocket demographic.
Depending on the script, video producers have identified Andy Taylor’s voice as young-30’s to mid-50’s, with range and versatility. Therefore, if you’re working on a promotional video for an upcoming event that falls into that demographic, ask Andy for a Demo specific to your promo.
Andy Taylor: Promotional Voice Over Partners
Really happy with the results and quick turnaround…The tonality of the rest of the recital is spot on…We really appreciate your pertinence and willingness to work with us throughout this process.
Joseph Dimaio. Associate Media Production Specialist. Vectorworks Design Summit
You have left me dumbfounded. This is by far better than what I ever expected. I’m very grateful to you. Many many thanks. And when touring the States you will be on our list for sure.
Gunther Kutsch. Video Producer for Sergio Cortes